If your business is growing, moving your business online may seem like the logical next step. However, before you commit to doing so, it’s important to understand the pros and the cons. Moving your business online can be a big commitment and requires a lot of things to be successful. Here are just a few of the advantages and disadvantages of moving your business online that you should know before you commit to doing it. 


First of all, moving your business online will allow you to reach a much larger clientele. People from all over the world will be able to use your services or make purchases from you if you have an online presence. Your current customer base will also be thrilled to learn that they can order your products online. 

Moving your business online also enables you to use technology to a wider degree, especially e-commerce technology.  Startup expenses can be difficult to calculate, so make sure that when you start using e-commerce that you have realistic expectations so you can be prepared for any future financial challenges. Having your business online will also allow you to easily respond to online reviews. This will improve your customers’ perspective of your good customer service.


Everyone knows the saying “it’s too good to be true.” This can be especially true for e-commerce. If your deals are too good, some customers may be wary of purchasing from you. If you do decide to move your business online, you might need to do some extra research on the sales trends in your industry so you’ll know how to best price items so that the pricing is still competitive without seeming too good to be true. Due to most everything being a single click away, you also might experience an over-saturation of the market you are in. This means you will have to go above and beyond to make your website look legitimate and up to date. 

Running an online business also takes a lot of time to keep everything running smoothly. It may be hard to balance your work with the rest of your life. In fact, it may seem like you never have a day off when you are dealing with an online business. If you do end up moving your business online, you might need to hire some more employees to keep up with the day-to-day operations to keep yourself and your employees sane.

Transitioning to the internet can be very profitable, but it can also be difficult. If you want to move your business online, there are sacrifices like the ones above that you might need to make if you are going to succeed. When making the decision on whether you want to move your business online, make sure you do your research and consider things like the ones above to see if it is the best option for you.

Part of having a great online business is having a great website. Rock Coconut can help. Contact us for a quote today!